Think about when you hit a bullseye. You’re excited, right? We did it! Yay! But when we hit the area around the bullseye, we don’t quite experience the same result, meh. The same thing happens in business.
In the beginning we take anything and everything for work. As time goes by, we avoid certain work. As more time goes by, we focus on what brings in the highest revenue and most profit.
We experience different profit results depending on where we hit the target. We need to be careful how we aim.
Where are your sights set?